Go-To-Market (GTM) Strategy in 4 Steps
To develop a Go-To-Market (GTM) Strategy, I suggest following four steps: 1 Know Your Product Well It is OK for Sales superstars in Dilbert world to know little about the…
Product Development – A Primer for CxOs
Product development thrives in an organization geared for Product Thinking. Else, the product development becomes a project governed by schedules & resource management, rather than being governed by MVPs, Product…