Go-To-Market (GTM) Strategy in 4 Steps
To develop a Go-To-Market (GTM) Strategy, I suggest following four steps: 1 Know Your Product Well It is OK for Sales superstars in Dilbert world to know little about the…
7 Reasons Why Your Product Will Fail
Seven things your users think that will cause your product to fail “I don’t like it” “I don’t even want it” “I don’t even know how to use it” “I…
Product Management Canvas – Product in a Snapshot
The Product Management Canvas (PMC), is a strategic management and entrepreneurial articulation tool. It allows one to describe a product having the highest return on investment versus risk. It is part…
Product Thinking = UX Design + Product Management + Business Model
Before we start on Product Thinking, it will be good to understand what a Product is. Product is something that is the result of a process. Now, in the software…
Taking In-House Product To Market
Exploring how to take a product that been built for internal use by a company to market. Starting with why it could / should be done, discussing the stages in which…