A Product Manager’s Guide to Go-To-Market (GTM) Strategy
A go-to-market (GTM) strategy is a plan that details how an organization can engage with customers to convince them to buy their product or service and to gain a competitive…
Go-To-Market (GTM) Strategy in 4 Steps
To develop a Go-To-Market (GTM) Strategy, I suggest following four steps: 1 Know Your Product Well It is OK for Sales superstars in Dilbert world to know little about the…
Taking In-House Product To Market
Exploring how to take a product that been built for internal use by a company to market. Starting with why it could / should be done, discussing the stages in which…