Go-To-Market (GTM) Strategy in 4 Steps
To develop a Go-To-Market (GTM) Strategy, I suggest following four steps: 1 Know Your Product Well It is OK for Sales superstars in Dilbert world to know little about the…
Product Thinking = UX Design + Product Management + Business Model
Before we start on Product Thinking, it will be good to understand what a Product is. Product is something that is the result of a process. Now, in the software…
Product Entrepreneurship v/s Product Management
"So, Product Manager is like a Project Manager for a Product?" "Isn't Management all about keeping things running?" "Do I need an MBA to be a Product Manager?" "I don't…