Go-To-Market (GTM) Strategy in 4 Steps
To develop a Go-To-Market (GTM) Strategy, I suggest following four steps: 1 Know Your Product Well It is OK for Sales superstars in Dilbert world to know little about the…
Product Thinking = UX Design + Product Management + Business Model
Before we start on Product Thinking, it will be good to understand what a Product is. Product is something that is the result of a process. Now, in the software…